Google vs. Facebook


The rivalry in the intense world of on-line social media heated up when Google launched Google+, or, as CNET’s Rachel King defines it, “the Goog’s effort at producing a major social-networking platform, which ties in with the growing competition with Facebook…”

One week later, on July 6, Facebook announced that it was partnering with Skype to provide video chatting through Facebook. Google has had a video chat function in Gchat for three years. Rafe Needleman, editor of CNET, reported, “Video calling is now table stakes for social products.”

Since Google+ was launched, there have been third party attempts to create contact-export tools that can extract contact information from Facebook and import it to Google+. Facebook, however, has blocked these attempts. Facebook claims that these tools do not follow its Terms of Use which state, “You will not collect users’ content or information, or otherwise access Facebook, using automated means without permission.”

King reports, “Google’s competitors are truly starting to remove their gloves….Though he didn’t cite Google specifically, it’s not too difficult to figure out which corporation [Google]  he was talking about when he said Facebook will ‘always do better than a company trying to a million things.'”


In other news, Google is under investigation by the Federal Trade Commission (FTC). According to the Wall Street Journal, the FTC is investigating “into whether the internet giant has abused its dominance in Web-search advertising . . .”

Former CEO and current chairman Eric Schmidt is scheduled to testify before Congress on Google’s behalf in September.


The world of social media is always changing, but we can be assured that conflict between the major players will continue to be a constant.

Adrianne Loggins
Associate Editor

For more information about Google and Facebook and their founders, check out Morgan Reynolds’s new books:

Google Founders: Larry Page and Sergey Brin by Kerrily Sapet

ISBN 9781599531773

Facebook and Mark Zuckerberg by Judy L. Hasday

ISBN 9781599351766

Published in: on August 4, 2011 at 3:21 pm  Leave a Comment  
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